{"id":153875,"date":"2021-05-23T10:59:22","date_gmt":"2021-05-23T08:59:22","guid":{"rendered":"https:\/\/ouryogashop.com\/back-to-basic\/"},"modified":"2025-12-07T12:30:13","modified_gmt":"2025-12-07T10:30:13","slug":"back-to-basic","status":"publish","type":"post","link":"https:\/\/ouryogashop.com\/sv\/back-to-basic\/","title":{"rendered":"Back to Basic"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]We startade 2009 med m\u00e5let att:<\/p>\n

”Hj\u00e4lpa dig som hj\u00e4lper andra!”[\/vc_custom_heading][vc_column_text]<\/p>\n

How it all started…<\/h4>\n

My wife opened up here yoga classes 15 years ago and later on she also got her own yoga studio<\/a>.<\/em><\/span><\/p>\n

At that time I was a sales man traveling around selling food products to wholesalers and key accounts in Sweden.<\/p>\n

I realized that the way my wife purchased yoga products was a difficult, time consuming and expensive way to do it. Not mentioning the narrow range of colors and products.<\/p>\n

So I asked other yoga studios how they did it.<\/p>\n

The answer was: – The same way!<\/em><\/strong><\/h4>\n

Then we decided to ”Help you who help others!” <\/em><\/strong>?<\/h4>\n

[\/vc_column_text][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”std” width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”Google, investerare och sociala medier har kapat ordet yoga fr\u00e5n yogasamh\u00e4llet. De tar en stor bit ur kakan f\u00f6r varje dag som g\u00e5r och vi vill \u00e4ndra det genom att ge tillbaka den biten av kakan till v\u00e5ra yogal\u00e4rare & yogastudier ist\u00e4llet. Och s\u00e5klart: Till dig som kund!”]En kort summering av denna sida[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”153695″ back_position=”center top” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”60″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”OurYogaShop – Din & Min”]D\u00e5 startade vi OurYogaShop<\/p>\n

F\u00f6r att supporta yogal\u00e4rare![\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]F\u00f6lj str\u00f6mmen och dras med – V\u00e4gen f\u00f6r att bli beroende av ber\u00f6mmelse och \u00e4ra …[\/vc_custom_heading][vc_column_text]<\/p>\n

Join the crowd…<\/h4>\n

During the path since the start in 2009 – so many things have happened – good stuff & bad stuff. (see the matrix in the bottom of the page)<\/p>\n

The good things are that we have met a bounce of totally awesome & wonderful yoga teachers and yoga studios<\/em><\/strong> on the way and we now support each others in many ways! We have become a big family! \ud83d\ude42<\/p>\n

The not so great stuff ? are that we joined the crowd and spent to many hours trying to fit into Google, Facebook, Instagram and other social medias framework to get visitors and finally more customers. To many hours. For what? Just to realize that we are prisoners in their system and forced to pay more and more every day to sell thrue their channels. Secondly they play on our ego. And we as many else didn\u00b4t wanted to be forgotten in their ”fame & glory”<\/strong><\/em>.<\/p>\n

It\u015b so much ”NOT YOGA” <\/em><\/strong>– and we finally understand what is going on.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_separator sep_color=”accent” icon=”fa fa-heart” el_width=”300px” el_height=”2px”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]Olika ligor – Det kr\u00e4vs en d\u00e5re f\u00f6r att beh\u00e5lla fattningen …[\/vc_custom_heading][vc_column_text]<\/p>\n

Then and Now… – 2 different leagues<\/h4>\n

When we started in 2009 it was just a fun thing to ”help you who help others!” – It was a walk in the park.???\u2728<\/p>\n

What we\u00b4ve seen since then is investors flooding? into the ”yoga business”. Analysts that found out that the words yoga & yoga mat was worth investing in. Not because of the benefit of yoga, but the words had become a market of their own. Everything with the word ”yoga” was an opportunity to make money for them.\u00a0 – That is one of the reasons you nowadays can find a ”yoga mat”, that only could do the job as a seat pad in the woods. These kind of yoga mats will never work for you in your yoga practice. Because an analyst does not care about yoga, neither does he understand it.<\/em><\/strong><\/p>\n

Next… – unequal market due to government<\/h4>\n

So Analyst & Investors – you can\u00b4t blame them – the market is free. Their job is to find the market and money for investors.<\/p>\n

Then in late 2020 Amazon enters Sweden thanks to our own government that offer them tax reliefs<\/em><\/strong> and a place to build server halls and logistic centers. Well done government – if your goal is to exterminate self-employed people…<\/em><\/strong><\/p>\n

Read more…<\/a><\/strong><\/em><\/p>\n

It\u015b so much ”NOT YOGA”\u00a0<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”153816″ back_position=”center center” parallax=”yes” overlay_color=”color-xsdn” overlay_alpha=”90″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”153749″ media_width_use_pixel=”yes” media_width_pixel=”220″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”…inga mer pengar till investerare, analytiker, Google, Facebook, Instagram eller Amazon.”]Vi vill vara annorlunda – genom att agera annorlunda![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]Back to Basic![\/vc_custom_heading][vc_column_text]<\/p>\n

We stop feeding thoose big companies NOW!<\/h4>\n

We paused for a moment. Thinking ”- Should we sell OurYogaShop and move on? In fact: we are just yoga teachers<\/em> <\/strong>and not web marketing persons”<\/p>\n

We are still here. \u2600\u2600\u2600<\/p>\n

And from now on we have to turn the wheels of fortune for the whole yoga community.<\/p>\n

Yoga teachers should not be slaves under the big investment companies! <\/em><\/strong>?\u200d\u2640\ufe0f?\u200d\u2642\ufe0f?\u200d\u2640\ufe0f?\u200d\u2640\ufe0f?\u200d\u2640\ufe0f<\/p>\n

We are the ones holding up the yoga and everything sourrunding it – and therefore we will keep the energy strong for all those yoga teachers and yoga studios that are ”helping you every god damn day with your yoga practice”. ?<\/p>\n

From now on we will give Yoga Teachers, Yoga Studios and YOU<\/em><\/strong> as a customer the money we used to pay to Google, Facebook and Instagram.<\/p>\n

We call it Customer Love! \u2764<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”153741″ back_position=”left top” parallax=”yes” overlay_alpha=”60″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”153749″ media_width_use_pixel=”yes” media_width_pixel=”220″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”…och du f\u00e5r 10% rabatt – l\u00e4s mer om det!”]Nu kommer yogal\u00e4rare vara vinnarna![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”std” width=”1\/1″][vc_column_text]<\/p>\n

Matris<\/h4>\n

Hur l\u00e4tt det \u00e4r att bli slav under de st\u00f6rre f\u00f6retagen:<\/em><\/p>\n

F\u00f6rst hade vi penna och papper och tog order via telefon – Bra!<\/span><\/p>\n

Vi ville vi vara mer tillg\u00e4ngliga f\u00f6r v\u00e5ra kunder och startade en webbshop – OurYogaShop – Bra!<\/span><\/p>\n

Sedan b\u00f6rjade \u00e4ven privatpersoner att best\u00e4lla – Bra!<\/span><\/p>\n

Efter ett tag b\u00f6rjade inte s\u00e5 trevliga personer anv\u00e4nda v\u00e5r v\u00e4nlighet och best\u00e4llde produkter utan tanke att betala sina fakturor – D\u00e5ligt!<\/span><\/p>\n

S\u00e5 vi lade till b\u00e4ttre betalningsalternativ – Bra!<\/span><\/p>\n

Vi startade Customer Love – 10% rabatt<\/strong> till privatpersoner – Bra!<\/span><\/p>\n

F\u00f6r att n\u00e5 fler kunder b\u00f6rjade vi anv\u00e4nda Google Adwords, f\u00f6rs\u00e4ljningen \u00f6kade i samma hastighet som vi \u00f6kade satsade pengar p\u00e5 annonseringen p\u00e5 Google. F\u00f6r att kunna s\u00e4lja 1 yogamatta betalade vi 30 kronor – Bra!<\/span> <\/p>\n

OurYogaShop b\u00f6rjade ta mer utav v\u00e5r tid –Medium!<\/span><\/p>\n

S\u00e5 vi best\u00e4mde oss f\u00f6r att involvera 3PL (tredje parts logistik) – Medium!<\/span><\/p>\n

Vi b\u00f6rjade \u00e4ven med bokf\u00f6ringssystem tillg\u00e4ngligt p\u00e5 internet- Medium!<\/span><\/p>\n

Vi lyssnade p\u00e5 ”specialister” som ber\u00e4ttade att vi beh\u00f6vde byta plattform f\u00f6r v\u00e5r webbshop – D\u00e5ligt!<\/span><\/p>\n

Bokf\u00f6ringssystemet och den nya plattformen levererade inte som f\u00f6rv\u00e4ntat men skapade m\u00e5nga problem – D\u00e5ligt!<\/span><\/p>\n

Vi hade ingen tid f\u00f6r att hitta nya kunder inte heller tid att ta hand om dem vi hade – vi \u00f6kade annonseringen p\u00e5 Google och Facebook – Medium!<\/span><\/p>\n

Investerare och analysf\u00f6retag gick in p\u00e5 v\u00e5r marknad och investerade i ord som ”yogamatta” och ”yoga” – D\u00e5ligt!<\/span><\/p>\n

Google beh\u00f6vde mer pengar f\u00f6r att ”hj\u00e4lpa oss” att s\u00e4lja och nu beh\u00f6vde de 270 kronor per matta – D\u00e5ligt!<\/span><\/p>\n

Den svenska regeringen \u00f6ppnade sina armar f\u00f6r Amazon<\/em><\/a><\/span>och skapade utrymme f\u00f6r dem att komma in p\u00e5 den svenska marknaden – D\u00e5ligt!<\/span><\/p>\n

 <\/p>\n

S\u00e5 m\u00e5nga saker har h\u00e4nt sedan 2009 och vi kan bara notera att vi hade n\u00e5got bra p\u00e5 g\u00e5ng, men gick vilse samtidigt som vi f\u00f6rs\u00f6kte ”trappa upp” och spela spelet Google, Facebook och Instagram ville att vi skulle spela.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ radius=”std” shadow=”std” width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”…och du f\u00e5r 10% rabatt – l\u00e4s mer om det!”]H\u00e4ng kvar p\u00e5 sidan<\/p>\n

– N\u00e4sta blogginl\u00e4gg kommer f\u00f6rklara Customer Love…[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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